Why brands need to do Videos more often?

Hey there, how’s your social media plans is going ???????? errrrrrrrr…….so you are always posting stuff on social media…….& still there is no development in your social profiles……..don’t sacrificing your nails wondering what’s wrong…………just  look back at your timeline………..yup..right there………..see what content you are posting……….just written updates………common get a bit interesting find yourself sometime to post some photos too (but definitely not the birthday one’s no one will be interested to see your B’day Bash until & unless he was invited….no body wanna see that missed delicious cake… :),

Ammmmm…just don’t think that this will NOT make much difference….just go & check some other facebook page….what attracts you most…. long written posts …or… photo & other visual contents…..definitely video of tail wagging dog will more precisely glue you to that page than some nicely written words…&…above all  there is absolutely nooooooooooo comparison to DIY’s videos or live video of your favourite celebrities……………It’s a Eureka moment to dawn into the reality………videos, funny videos, explainer videos, live videos, video reviews, & your favourite dog videos are dominating social media domain.

Yes people are consuming the playable content more than anything, they seek fun, entertainment & knowledge in these videos….thus individuals & brands are churning out such videos for the masses to consume.

So all we want to say is that videos are the thing that you are missing in your content marketing strategy.

Let’s dive into some statistics per say for your reference……..some numbers facts & figures to prove our point….

• There is 75% annual growth rate in videos published by Facebook.
• 8 million people daily view videos on facebook.
• 85% of facebook videos are played without sound so do include subtitles in your videos.
• Facebook live videos are watched 3x more than regular videos.

Following the footsteps of facebook……. Instagram & Snapchat have also increase the rate of video consumption & masses are now attracted to them too….

Now what should be done to be a part of this “Video Marketing Strategy”…..phewwww

……Well don’t panic….& don’t even just start a frantic search on you tube….just calm down….take a paper and pen & make an action plan……….define the audience you are targeting……circle out the type of content you are going to post……..zero out the affective number of videos you are going to make & post….be very precise about the duration of video that you will make & upload…… DO NOT Exceed the time limit of your video for more than 2-3 minutes as there are chances that people will leave them in middle if find it too long…..

It was all about the pre recorded videos……….now let’s talk about the live ones……uhhhhh….the  live videos…….feeling tizzy down your spine…..a bit nervous to be in front of a camera…….well it’s all normal & a bit practice & you will feel like a star…….Best thing about live videos is that it gives give you a chance to be with the audience & works as a real time interactions. Live videos allow you to update your fans & followers with the new developments, behind the scenes, updating info about your product or service or acknowledging that loyalist fan.

Live videos with influencers roll more eyeballs in the social world as the fan would follow the influencer wherever they go & would love to hear what they say. Now go out there & start making some appreciative videos……..share your company values ….vision….&….goals with the people you care about.

Don’t be afraid to try new things & formats nobody get it right it one time & in first attempt……you have to improve the way you move forward in your journey & if you need any other help……you know we are always there for you….feel free to contact us for more……. at GC Media Pvt. Ltd.

Advertisement